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🏆 NFL Up
Created by: Issiah Davis | Credit: Marketing Director Carmen Dukes, PM Robin Zibelli, Creative Director Charlie Demarco, NFL writers, videographers, photographers and developers
Art Direction, Brand Design, UI/UX, Project & Client Management
A multiple Emmy Winning concept that I spearheaded along with NFL Marketing Director Carmen Dukes. This multifaceted integrated marketing initiative that was sponsored by Gatorade, rode the wave of DIY before influencers were influencers. We focused upon the NFL's access to players to gain unprecedented access to some of the most famous people in the country. This health focused initiative captured workouts from top athletes and incentivized users to interact in order to unlock more content.
