Bankrate Illustration Evolution
Created by: Issiah Davis and Austin Courrege
Brand Guidelines, Art Direction, Creative Writing + Storytelling, Brand Identity
While Brand Manager at Bankrate.com, I worked with the design team to create a cohesive illustration style that could energetically portray financial content. There was an opportunity to present a new style, as we expanded the team to include Integrated Marketing, which utilizes bespoke visual experiences for sponsored content. There were also multiple different styles from one illustration to the next that had developed over time. We created this guide to tell the story of illustration at Bankrate.com and how to execute it.
