Personal behind-the-scenes photography
NFL Fantasy Rebrand
Case Study Created by: Dane Storrusten | Artwork credits: Dane Storrusten, Issiah Davis, Cari Chadwick, Albert Lee, Dennis Padua, David Lomeli, Chloe Booher, and others
Brand Identity, Brand Strategy, Art Direction, Project Management, Client Management
As Art Director, Designer and Project Manager for NFL Fantasy, I was able to flex my skills into this 360 rebranding campaign, utilizing my experiential, brand strategy and brand identity skills. Working cross-functionally with then Design Director, Dane Storrusten, a creative agency and the Network Graphics team, we originated the look for the rebrand of NFL Fantasy starting from the logo. Once a motion graphics sizzle real was created, I took those assets to my team to originate a consistent social brand that raised engagement over 11%. We also created the brand for a live fantasy show called League One including celebrity guests. The bottom imagery is of the live podcast/content room which we wrapped and designed with custom furniture.
