NFL Next Gen Stats
Created by: Issiah Davis | Artwork Credit: PM Robin Zibelli, Dennis Padua, Albert Lee, Chloe Booher, Cari Chadwick and others
Cross-functional Brand Identity + Strategy, Content Design (Social, Desktop, Mobile), Motion Graphics Art Direction
This case study was the culmination of building a brand within the NFL starting from simply a logo. As the need for consistent graphics for social, motion and web/mobile grew, the need for a fresh style guide grew as well. With all the moving pieces of the brand in one place we could get a holistic approach to new assets and update existing assets into the new style. We even worked with dev in order to automate the creation of social posts. Visually what you see is all created by me though the NGS brand assets wouldn't have been possible without the hard work from my design team and the NGS team.
